Should I put my house on the market before Christmas?

In a normal year the weeks running up to Christmas are quiet in the estate agency world. Simon Godfrey discusses the advice we have been giving to our clients in 2021.

We get asked this every year in the weeks leading up to Christmas. This year’s answer might surprise you.

I remember a wise person telling me a long time ago not to think about things going back to normal because normal never existed. Prophetic words indeed when one thinks about the huge changes we have all been through in the last couple of years.

I was thinking about this when recently advising a client on whether they should put their house on the market now, or whether they should wait until after Christmas.

Once the clocks had gone back and we see people hunkering down for the oncoming winter, we would have traditionally seen vendors wait until the New Year before putting their place on the market.

But are things different this year?

There is of course the question of how the property market will be next year. There were plenty of doom mongers out there at the beginning of the pandemic and we now know how wrong they were.

To be fair there are some storm clouds on the horizon.

There is growing talk of interest rate hikes and a higher mortgage repayment is going to affect the ability of a buyer to afford their new home.  And we know from the past that prices cannot keep going up and up.

But my feeling is that the new normal is different this year.

There are still greater levels of demand than there is supply of properties in this part of the world and the result is that when we launch a property, we have a rush of calls asking to view.

Evidence of very strong demand

Just last week a single property was viewed 2,233 times on our website within 24 hours of our Early Bird emails being sent out - further details at the bottom of this page.

I looked at the number of new instructions in this part of the world this year compared to last year from the beginning of October to mid-November and the figures show that there have been 30% fewer instructions this year.

No wonder buyers are complaining that there is not a huge choice.

Buyers are acting differently this year.

When we launch a new property we see a real spike of activity with many viewings booked within days.

In years gone by we would average around nine viewings before achieving an acceptable offer.

In recent months this has fallen to just six. And in many cases we are receiving offers from more than one buyer which helps maximise the prices we have been achieving for our seller.

And all of this can happen in a week, so long as you have got the asking price and the presentation of your house right.

The great thing about marketing a property in the darker months is the opportunity to maximise the ‘hygge’ factor with images of roaring log fires, neatly stacked logs and perhaps even some twilight photography.

So, what are we recommending?

So our view is clear, if you are minded to sell, we recommend that you take advantage of the next month whilst we are enjoying this lively market. You could well be enjoying Christmas comfortable in the knowledge that you have secured a buyer for your home.

Arrange a property valuation today – we can arrange this very quickly for you if this is what you’d like.

The other great thing about finding a buyer at this time of year is that there is no pressure to ‘get in’ before Christmas. Typical timescales for completing a sale are around 2-3 months, so you can be planning your move with the thought of Spring on its’ way.

If, on the other hand, you’d rather not deal with viewings and so on at the same time as Christmas shopping but would rather leave the marketing of your property until the new year, then we do recommend you consider getting ahead.

Now is a good time to ask your agent to arrange for professional photos to be taken – the autumn colours in our gardens are fabulous at this time of year whereas gardens tend to look a bit sorry for themselves in January.

It’s also a good idea to ask one of our valuers to pop out to discuss your plans, value and marketing strategy so you are well prepared.

We do all this without any cost or obligation on your part.

 

Here's my number if you'd like to call me direct - 01580 766766

Useful links

This is the hot property that was viewed 2,233 times!

Making the most of your property

Would you like us to send you a quick email when we publish our next article?

These will include tips and advice on how maximum your enjoyment and return on investement from you property.

Other Recent Articles

View all

Should I put my house on the market before Christmas?

By Simon Godfrey

We get asked this every year in the weeks leading up to Christmas. This year’s answer might surprise you.

Find out more

Gold award from our clients

By Alex Davies

Our estate agents team have been awarded Gold for the Best Agent in Ashford by allAgents.co.uk

Find out more

Should I buy a house in a Conservation Area?

By Greg Wood

There are some wonderful properties in the Conservation Areas in Kent and East Sussex but buyers need to make sure they understand the strict planning rules designed to preserve the character of these locations.

Find out more

How I nearly made a pig's ear of selling my own house

By Bill Lightfoot

Have you ever asked for advice and then ignored it? I guess we all have. Hobbs Parker was founded by my great-great-great-grandfather in 1850. My Dad worked here for 42 years and I’ve been working […]

Find out more

Post Stamp Duty Holiday: What next for the property market?

By Alex Davies

When Rishi Sunak announced a temporary Stamp Duty holiday on July 8th 2020 to counter the effects of the Pandemic, homebuyers celebrated the chance to save on buying costs. Was he right to do it? […]

Find out more

Wye - Kent's Super Village

By Sarah Holgate

So what is it about the village of Wye that creates it’s extraordinary reputation? Unlike many villages in my part of Kent that are equally as pretty and have local facilities, it has a selection […]

Find out more

Millie Green - A Review of Ashford

By Roger Lightfoot

The Kentish town of Ashford is known for many things: the International Station, the Designer Outlet and a plethora of secondary schools. These are all great assets to the town, but at Hobbs Parker we […]

Find out more

Stamp Duty Savings - are you buying a house with an Annexe?

By Alex Davies

“We sell many homes with accommodation that is separate to the principal home but very few buyers are aware of the Stamp Duty savings they may be entitled to.” Alex Davies

Find out more

Very small ski chalet for sale!

By Sarah Holgate

It's tempting to take snowing photos of your home when selling it. But is this a good idea?

Find out more

How many Ashfords are there in the UK?

By Roger Lightfoot

Our website contains a database of all the villages, towns and cities in the UK. We combined this data with Google Maps to created this interactive map of all the Ashfords in the UK.  

Find out more

The 50 Most Popular Villages

By Roger Lightfoot

Our website is very busy — every day up to 6,000 people visit our website. Many are researching the ideal location for their next home and spend some time reading about the towns and villages […]

Find out more

Tips to help you establish a great Wild Garden

By Alex Davies

If you’ve been watching TV nature and gardening programmes lately, you’ll have seen a lot of interest in wild gardens. There are many advantages to wild gardens: they cover the ground in a beautiful mix […]

Find out more

Five Predictions for the Local Property Market in 2021

By Greg Wood

2020 was a tumultuous year for Hobbs Parker with our estate agency business up by 25% breaking all previous records. Despite the gloomy start to 2021, with further lockdown measures introduced, I anticipate sustained activity […]

Find out more

Tips for buyers and sellers when dealing with properties from a bygone era

By Alex Davies

The first clue upon arrival is the general look of neglect. Tired net curtains hanging at the windows, peeling paintwork, stains from a leaking gutter, a rusty gate opening on to an entrance path overgrown […]

Find out more

The 'Race for Space' and house price inflation in 2020

By Alex Davies

Are rising house prices about more than just the normal supply and demand? With so much talk of the Covid crisis, it’s almost possible to forget about the numerous economic hurdles that affect house prices. […]

Find out more

Why Rishi cannot claim all the credit!

By Alex Davies

What a strange world we live in when sales of houses are going through the roof against a background of a global pandemic. Whilst the Stamp Duty holiday is welcome, this was happening before the […]

Find out more

Stamp Duty cut has immediate impact!

By Alex Davies

The temporary cut is with immediate effect and therefore reduces the cost of a property purchase straight away saving an average of £4,500 for residential property buyers providing they take advantage of it before the holiday comes […]

Find out more

Will Netflix and Amazon affect property prices in Ashford?

By Alex Davies

There has been talk of an Ashford metamorphosis for almost as long as I can remember. The opening of the ‘Missing Link’ of the M20 motorway between Ashford and Maidstone in 1991 would surely bring […]

Find out more

Might Estate Agents open first to help rebuild the economy?

By Alex Davies

A recommendation is reported to have been made in a report written for the Government by Conservative peer Lord Gadhia and Sir Jonathan Symonds, chairman of GlaxoSmithKline. Along with coffee shops and restaurants, Estate Agents […]

Find out more

Do virtual tours and viewings work?

By Simon Godfrey

While lockdown and movement restrictions mean that buyers are prevented from physically viewing homes for sale, evidence suggests that many buyers are spending more time on property websites and portals to pass the time and […]

Find out more

Post-Coronavirus property market predictions

By Alex Davies

Savills research team recently offered some interesting analysis of what a UK property market recovery could look like post-Coronavirus predicting transaction volumes could be down by up to 45% for 2020 with the greatest impact […]

Find out more

Bucking the national property 'downturn'

By Alex Davies

It is true that we agreed 35 sales during October which we think are good results by anyone’s standards but I can tell you it doesn’t come easily and not without a lot of hard […]

Find out more

Why 2019 is the right time to invest in Ashford

By Sally Randall

“If you have ever wished you’d invested somewhere that has regenerated, you will know that you are already too late.” These are the words of Alex Davies, Managing Director for Hobbs Parker Estate Agents, an […]

Find out more

How do you get the best price for your house?

By Alex Davies

How do you get the best price for your house? Answer: When you put your house on the market for the first time make sure it is at the correct market value — do not be tempted to ask for […]

Find out more

Historic Property Auction Particulars -- Mersham 1878

By Roger Lightfoot

These have been hanging on the wall in our boardroom for as long as I can remember. I recently happened to ‘bump into’ two of the current owners of the cottages when I gave a […]

Find out more

Listed Buildings Advice

The market for period property is booming and the older the house or cottage, the more likely it is to be listed. By listing a property, it celebrates a building’s special architectural and historic features […]

Find out more

Will your second home also be your pension?

By Simon Godfrey

Recent research suggests that the level of income people aspire to retire on each year has increased from £35,000 to £42,000 yet this would require a pension pot of more than £1 million. Evidence shows […]

Find out more

Will solar panels increase the value of my home?

By Alex Davies

As the weather gets colder and darker, and the heating and lights stay on longer, there’s one thing I can predict with even more certainty than the Queen’s Speech broadcasting on Christmas Day. The arrival […]

Find out more

Why do kitchens sell houses?

By Alex Davies

The party is in the kitchen! When we have a party at our house my wife and I spend hours making our living room look nice and then most of the evening trying to get […]

Find out more