Making the most of your development land opportunity is all about timing, tactical approach and working with the appropriate people at every stage.
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Development land sales
Land with residential planning permission is very valuable. This in part is because it is rare, and highly controlled and it is difficult to get that all-important planning permission.
If you do manage to get planning permission then the process of marketing the land and negotiating the right price with the right buyer is critical to a successful end result. You will only sell the land once and it must be done well and take account of the full open market.
This is exactly what we specialise in and can help you every step of the way.
Photo of land sold in Challock with planning permission for 17 houses.
Promotion agreements for land with development potential
It can often take many years and many thousands of pounds to take a field through the planning process to the point at which it has residential planning permission and can be sold for maximum value.
If you have land that you think might have development potential then entering a promotion agreement could be the best way to achieve success. You must however partner with the best and most suitable promoter and on terms that are carefully negotiated and drafted to protect you from costs and maximise the end value of the land.
We have all the necessary experience, gained over decades of working for land-owning clients, to make sure that you get the best deal and the best chance of success.
Photo of land in Eastry which we promoted into the local plan, applied for, and received planning permission for 50 houses and then sold to a developer.
Option agreements and conditional contracts
If your land has development potential but you do not want to risk your own money and time taking a planning application through the very expensive planning process then it may be that entering an appropriate option agreement or conditional contract is the right thing to do.
They are complicated agreements but essentially allow the developer to use their time, money, and expertise to get planning permission on your land. In return, you agree to sell the land if and when they do at either an agreed price or under an agreed formula.
The devil is most definitely in the detail and it is essential that you take good advice at the start. Some that did not have lived to regret the agreement they signed and it has cost them dearly.
Photo of land in Brookland allocated for five new houses. We negotiated a conditional contract with a developer who is now working on the planning permission.
Development land valuation
Valuing development land is a very specialised process. Each site is very different and in order to value the land accurately you must take account of the planning conditions, the physical condition of the land, S106 planning contributions, the likely future housing market, building costs, profit margins, professional costs, and risk. To name but a few!
It is also helpful to have, as we do, many years of experience selling and valuing development sites all over the South East.
Whatever you need a valuation for and at whatever stage of the process, we can help you with clear and detailed valuations and reports.
Photo of a development site in High Halden for 28 houses.
Dispute negotiation and resolution
Some people enter into development agreements, such as option agreements, with a warm handshake with the house builder only to find at some stage later unfortunately the relationship went a bit sour. This can be very stressful, difficult to resolve, costly, and occasionally litigious. Unpleasant all around.
Fortunately, we have seen it all before and can help you negotiate an appropriate settlement or resolution. If the house builder will stubbornly not budge and just points to their interpretation of the agreement wording, then we can help you through the legal process under the agreement to ensure that you achieve the correct outcome for you and crucially at the correct land value.
Photo of a sheep we met on a development site in Brook, where we negotiated a peaceful settlement!
What do our clients have to say about us?
A job well done
Bill made the sale of the land an easy process for us as he was constantly in touch with buyers and kept us fully updated at all times and in our view a job well done.
We knew the sale of our land was in good hands
Bill Lightfoot from Hobbs Parker was great, he was approachable, and very professional. We knew the sale of our land was in good hands, and without a doubt be using their services again in the future.
Case studies
A selection of projects where we have been involved in the promotion and sale of development land and new homes
Henshaw Place, Egerton
A collection of luxury, detached four and five bedroom countryside homes, overlooking a picturesque apple orchard in the heart of the Kentish village of Egerton.
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The sale of development land to the South West of Ashford Road, New Romney
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Sale of development land for 34 new houses at Capel-Le-Ferne
We recently had the pleasure of acting for a family who had owned a small field on the edge of the village for many years. It had often been suggested that one day it might be suitable for development and after many years of plugging away at the planning process the family finally succeeded in getting a valuable outline planning permission for 34 new houses. It was then that they contacted us and asked if we could help them with the finally part of the project, which was to find a good buyer at the right price. We duly obliged!
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Land Southeast of 1 Wilkinson Close, Charing
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Development land sold at Broadway Slip, Charing
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Land adjoining Mill Field, Ash, Kent
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An Easy Sale in the lovely village of Charing Heath, Kent - Forge House Development
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Lower Road Development, Teynham, Sittingbourne
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6 New Houses coming to Kennington, Ashford - Little Acre Development Site
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East Studdal Nurseries, Dover
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Land at Gore Lane, Eastry
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Pinnock Place - Pluckley
Pinnock Place is an attractive and exclusive gated development of just 4 semi detached traditionally built new homes which benefit from a 10 year Global Home Warranty. For further information about this development and availability contact Sarah Holgate. The Development Pinnock Place is an attractive and exclusive gated development of just 4 semi detached traditionally built new homes which benefit from a...
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The sale of a village development site in Bossingham
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Bower Farm - Mersham
A small and exclusive development of five homes with superb countryside view, on the outskirts of the village of Mersham, Kent. For further information about this development and availability contact Greg Wood. The Development Available to reserve – A select development of five luxury homes by renowned architects ‘Hollaway’ styled in the vernacular. Set within a...
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The Sands - Dymchurch
Beach front apartments available for reservation now. For further information about this development and availability contact Greg Wood. The Development Available for reservation now, The Sands is a striking new development of 8 luxury apartments located on the seafront in Dymchurch. Most...
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Carter's Park - High Halden
Available for reservation now. For further information about this development and available plots contact Greg Wood. The Development Carter’s Park is an attractive development of 9 individual and traditionally styled new homes. There are two phases of construction with...
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Brunswick House - Charing
A stunning brand new detached eco-friendly 2 bedroom mews property with contemporary open-plan living space in a quiet village location. The Development Brunswick House is accessed off Brenchley Mews in the village of Charing, Kent. This development is a truly unique one-off build of contemporary design with a traditional brick-built exterior. The property is designed...
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Forefield Barn - Lenham
A very impressive brand new barn conversion by award winning builders, high ceilings create an airy interior flooded with light from numerous well positioned windows designed to enjoy breath taking views over neighbouring farm land. The Development A superb barn conversion by award winning builders Cox Restorations, this superb building was a former strawberry field packing shed which enjoyed an even earlier history as a pre-war decoy storage facility. This...
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Blindgrooms Lane - Shadoxhurst
Impressive homes set in large plots of just over 0.5 acres with Cart Lodge garages and electric entrance gates, tucked well away from busy roads and with lovely country walks close by. The Development Constructed by a local builder to an excellent specification and a fabulous design. The houses have been traditionally designed to reflect some of the period characteristics of a Kentish rural homes, yet reflect...
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Oast View - High Halden
A stunning executive and bespoke brand new property built to a high specification and in a fabulous country setting overlooking farmland. The Development This four bedroom detached property is situated in Shawlands Lane, a very quiet country lane on the rural edge of High Halden. The village has good local amenities including a well stocked village...
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Red Oaks -Challock
Two impressive brand new detached houses built to an extremely high standard with 4 double bedrooms, luxury Wren kitchen and bathrooms, off road parking, garaging, gardens and views. The Development Plot 1 & 2 Red Oaks are a pair of detached new houses set back off Buck Street and within walking distance from the village centre in Challock. *Plot 1 completed in 2021,...
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Brickfield Cottages - Wye
Stylish and impressive 3 double bedroom semi-detached houses, embracing contemporary and modern day living. The Development These stylish and contemporary brand new properties boast wonderfully light and airy accommodation, designed to create a most comfortable family home and in keeping with the older houses along the road. *Completed in...
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Grove Farm - Woodchurch
An exemplary gated development of three high specification contemporary homes modelled from former farm buildings. The Development Grove Farm is situated at the end of a long farmstead driveway with mobile phone app operated entrance gates lined with automated solar lighting. The surrounding countryside is typical of The Weald of...
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High Street - Lydd
Two brand new stunning 3 and 4 bedroom detached houses with superior kitchens, Neff appliances and luxury bathrooms/en-suites, landscaped gardens, on the outskirts of this small historic town. The Development This new development is situated at one end of the High Street in the historic Cinque Port town of Lydd down a quiet private track. Opposite the properties is a field which cannot...
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Maple Crescent - Smeeth
Stylish new homes within this brand new village development by Paul Browne Homes Ltd. The Development These brand new detached houses in Smeeth enjoy some views towards the North Downs and are constructed without compromise to an exacting specification including Roma kitchens with Quartz or Granite work surfaces and...
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St. Davids - New Romney
An outstanding contemporary house with stunning design details and a high specification with wonderful views across Romney Marsh countryside and just 2 miles from the coast. The Development St. Davids is situated on the edge of the Cinque Port town of New Romney enjoying a fine rural aspect over Romney Marsh countryside with swift access to the neighbouring village of Ivychurch...
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Oak Tree Cottage - Appledore
A brand-new cottage built to the highest specification and cleverly combining traditional character features, such as oak floors and exposed beams with the comforts of 21st century living, including a fabulous kitchen and super smart bathrooms. The Development Oak Tree Cottage was sold in 2020. Situated on School Lane on the rural edge of the picturesque village of Appledore, with good local amenities including a thriving village store, a pub and...
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Spindlewood House - Challock
A stunning brand new 5 bedroom (2 en-suite) family house with double garage and home working studio above, thoughtfully designed and constructed to a high specification situated on the edge of the popular North Downs village of Challock with good access to many destinations. The Development Challock is a popular North Downs village with a well regarded primary school, village green known as “The Lees”, Post office/store and a village inn. The village is pivotal for travel to Canterbury,...
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Spring Field House - Woodchurch
A select development of just three detached executive homes. The Development Homes were built to a high specification and in a fabulous central village setting with a really good size west facing garden. The properties offered well thought out living accommodation, plenty of off-road...
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Dene Farm - Bossingham
An exclusive new development of just three individual homes inspired by a Kentish Barn design, located within a peaceful North Downs village just a few miles from Canterbury and the High Speed train to London (HS1). The Development Sales were completed in 2021 and Guide Prices ranged from £785,000 to £825,000. Dene Farm was developed by Martin Property Development Ltd, a local Ashford based firm. Developments like this are unusual in...
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Otium Lake - Pluckley
31 detached homes set in 20 acres of land including parkland, woodland and private lake Summary of the site Otium Lake is a private estate, featuring 31 bespoke homes, set amongst a majestic lakeside within a private 20 acre estate. Comprising parkland and woodland areas, it provides the perfect location...
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Former village petrol station sold with planning permission for four houses
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Recently sold land at High Halden, Kent
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Development of 36 new houses in Monkton Road, Minster, Kent
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Land sold with planning permission for 100 new houses on a greenfield site near Bearsted, Kent
An interesting project which took several years to bring to fruition but it was certainly worth it for our farming clients. We took it from a field used for horses and sheep all the way through to a successful sale, with planning permission for 100 new houses, to a quality house builder.
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Canterbury Road - Kennington
A newly built detached house Sold Summary of the site This was a one off detached home built by a highly regarded local builder in the sought after area of Canterbury Road in Kennington, Ashford. Accommodation was split over three floors...
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Ravens Court - Kennington
Three newly built detached bungalows All sold Summary of the site Ravens Court offers a genuinely rare opportunity to purchase a stunning, contemporary single story new home within a private gated development in the heart of Old Kennington, Ashford. The development comprises...
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Saxon Heights - Aldington
A collection of 10 new homes of varying sizes built by the reputable Paul Browne Homes Ltd 80% sold, one remaining Summary of the site Ten brand new traditionally brick and block built houses constructed by reputable local builder Paul Browne Homes Ltd in a prestigious development of individual houses located in a private cul de...
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The Street - Great Chart
Four newly constructed three bedroom cottages on the former garage site in Great Chart. Availability – All available Summary of the site The former garage site in Great Chart has been transformed into an attractive collection of traditional styled cottages. Brick built, with half tile hung elevations, help these cottages blend into their...
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Bishop Close - High Halden
A collection of four Mews style homes sold on behalf of Halden Gate LLP All Sold Summary of the site These attractive new build houses in the centre of High Halden have been thoughtfully designed by a local developer, Halden Gate LLP, and then built by local builder NDR Builders. There...
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Lime Grove - Ashford
A collection of nine contemporary detached homes sold on behalf of Kingston Homes Summary of the site Lime Grove is a superb development of nine 5 bedroom homes in a prime residential location in Ashford, Kent. A prestigious tree lined driveway leads into Lime Grove, which enjoys an...
Find out moreGet in touch...
There's nothing like speaking to a trusted professional with decades of experience advising clients on how to make the most of their development opportunities.
You won't read much about this aspect of our work online or in the press as our work is usually done at the earliest possible stage where complete confidentiality is essential to the success of your project. But, rest assured, we all have bags of experience.
You may own a house with a large garden with the potential to gain permission to build one or more houses. Or, you might own agricultural land near a town or village which might one day provide the land to build hundreds of new homes and need help to promote your land to development partners or the planning authorities.
We looks after around 80 clients at any one time. There are few towns in Kent and East Sussex where we do not have direct experience. With strong trusted relationships with over 70 house builders, we are well-placed to help you maximise your opportunity.
Please give us a call in strictest confidence on 01233 506203.
